LEGAL
Privacy Policy
Last updated: April 2026
1. Who We Are
ANANA Hospitality S.A.S. de C.V. ("ANANA Homes", "we", "us", or "our") operates the website ananahomes.com and provides curated holiday rental services. We are responsible for the personal data you provide to us as described in this Privacy Policy.
2. Personal Data We Collect
We may collect the following categories of personal data:
- Identity data: name, nationality, date of birth
- Contact data: email address, phone number, postal address
- Booking data: property preferences, stay dates, number of guests
- Financial data: payment card details processed via secure third-party providers
- Technical data: IP address, browser type, device identifiers, cookies
- Communications: messages sent via our contact forms or WhatsApp
3. Purposes of Processing
We process your data for the following purposes:
- To process bookings and manage your reservation
- To communicate with you before, during, and after your stay
- To provide concierge and ancillary services you request
- To send marketing communications where you have consented
- To comply with legal and tax obligations
- To improve our services and website experience
4. Data Sharing
We share your data only where necessary:
- Property management systems (Guesty) to process bookings
- Payment processors to handle transactions securely
- Local property teams to coordinate your stay
- Legal authorities where required by law
We do not sell your personal data to third parties for marketing purposes.
5. Your Rights (ARCO)
Under applicable Mexican and European data protection law, you have the right to:
- Access — obtain a copy of the personal data we hold about you
- Rectification — correct inaccurate or incomplete data
- Cancellation — request deletion of your data in certain circumstances
- Opposition — object to specific processing activities
- Portability — receive your data in a structured, machine-readable format
To exercise any of these rights, contact us at concierge@ananahomes.com
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Booking records are retained for a minimum of five years for accounting and tax purposes. Marketing data is retained until you withdraw consent.
7. Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. We use the following types of cookies:
- Essential cookies — required for the website to function properly
- Analytics cookies — help us understand how visitors use our site (anonymised data only)
- Preference cookies — remember your language and other settings
You can manage cookie preferences through your browser settings at any time.
8. Policy Updates
We may update this Privacy Policy from time to time. Any material changes will be communicated via email to registered users or posted prominently on this page. The "Last updated" date at the top of this page reflects the most recent revision.
9. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please reach out to our data protection contact:
10. Analytics
We use Google Analytics to understand how visitors use our website. This helps us improve the user experience and track the effectiveness of our marketing campaigns.
Data Collection
- We collect anonymised browsing data (IP addresses are anonymised)
- No personally identifiable information is collected
- No tracking across third-party websites
Your Rights
If you wish to request deletion of your analytics data, email us at privacy@ananahomes.com
Google Analytics Privacy
See Google's privacy practices: Google Privacy Policy →